A few months ago, my sister finally purchased something she'd been saving for: a Coach purse. She got a good deal on it but was dismayed when it got slightly dirtied on its first outing. When telling me this over the phone, she concluded that perhaps it was something to be used only on special occasions.
ME: "You could lock it up in a hermetically sealed vault and only bring it out once a year."
HER: "Or I could build a shrine to it."
ME: "Maybe an altar?"
HER: "Yes! And I could offer up lesser-quality purses to it. Like Nine West."